Tangible DonorPro - Supporter Insights on your desktop.
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Tangible have created a powerful yet easy to use, interactive tool that is accessed from fundraisers¡¯ desktops. It fuses your own donor data with multiple audience datasets, and combines them like never before through demographic classifications. The fully interactive and flexible tool allows users to adjust results to suit their individual needs based on universe and audience selections, as well as supporter options such as recruitment year, first gift value and products gifted to. Flexible audience selections mean you can see how supporter profiles compare to other competitive charities, charity givers in general, or even the whole UK population. DonorPro can analyse your supporters by segment - and provide detailed side by profiles of your supporters compared to the selected target audiences.
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Tangible DonorPro - Supporter Insights on your desktop.
- 1. THE SOLUTION: Tangible have created a powerful yet easy to use, interactive tool that is accessed from fundraisers¡¯ desktops. It fuses your own donor data with multiple audience datasets, and combines them like never before through demographic classifications. The fully interactive and flexible tool allows users to adjust results to suit their individual needs based on universe and audience selections, as well as supporter options such as recruitment year, first gift value and products gifted to. Flexible audience selections mean you can see how supporter profiles compare to other competitive charities, charity givers in general, or even the whole UK population. DonorPro can analyse your supporters by segment - and provide detailed side by profiles of your supporters compared to the selected target audiences. Build supporter profiles across a number of audience segments. AN INNOVATIVE SUPPORTER AND AUDIENCE PROFILING TOOL Empower your teams with easy to use, up-to-date insight Identify product and audience gaps in your market Understand potential target market opportunities Maximise your Return on Individuality. THE CHALLENGE: Marketers are always looking for ways to better understand their existing supporters, and identify the profile gaps between them and other audiences. Successful growth and retention strategies require in-depth insight to identify the right target markets, and formulate the action plans required to achieve them. The problem is, the amount of data profiling needed to do this takes up precious time and resource which would be better spent serving charitable causes directly. DONORPRO
- 2. DONORPRO: DonorPro gives fundraisers access to a wealth of supporter and market insight at the touch of a button. *over indexing profiles against base universe only It instantly provides a huge amount of information through the use of interactive charts and side-by-side profile comparisons, and even the least analytical user can easily navigate and interpret results. THE BENEFITS: DonorPro enables you to: ? Gain a deeper understanding of your supporters. ? Aid the development of pen portraits. ? Understand who is engaging with which products. ? Identify real gaps in your market. DonorPro has been so well received in the market that it was awarded Silver at the 2014 Institute of Fundraising Insight Awards. Bring a buzz of ¡®data¡¯ excitement to your teams and transform analytical results into a personal and hands on experience across departments and roles. THE COSTS: ? Initial Build* : ?10,000 ? Refreshes** : ?5,000 per refresh All prices exclude VAT. To find out more, please call our Data Team on 01242 258700 or email data@tangible.uk.com * Build costs based on data being provided in a standard format. Additional data licences may be required for creation of the tool, and will be quoted accordingly prior to commencement of work. ** Assumes the transfer of data in the same format and allows for any updates including new channels, propositions etc. and testing time. DonorPro http://www.tangible.uk.com Find out more about your supporters¡¯ preferences with DonorPro. FLEXIBLE METRIC INPUT Recruitment Channel, Recruitment Value, Supporter Type, Tenure... FLEXIBLE BASE UNIVERSE Base Universe Target Audience(All) *Target Audience *Your Supporters DETAILED PROFILE COMPARISON OUTPUT REPORT Full supporter demographic, attitude and behaviour summary REPORT 1: DEMOGRAPHIC COMPARISON REPORT 2: PROFILE COMPARISONS TARGET AUDIENCES YOUR SUPPORTERS BASE UNIVERSE