Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Senior Research Analyst for Programmatic Marketing Strategy and Analytics
Industry
Advertising / Marketing / PR
About
The Institute for Choice (I4C - based in North Sydney) is a multi-disciplinary team of choice modelling experts who help organisations with their most challenging strategic decisions (demand estimations, pricing, product development, and marketing optimisations). We provide cutting-edge analytics and modelling (with proprietary algorithms) when solutions must be highly accurate and robust. Our clients include the World Bank, federal and international government institutions, and global brands in retailing, marketing, and pharmacy.
Project examples:
- Strategic Growth
- Choice and attribution modelling
- Product marketing analysis (e.g., line extensions with attribute or category prefere...
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