Grown up digital, I'm obsessed by understanding how brands can play a role in a rapidly changing connected world.
As firm believer in the power of branding, I believe that marketing organisations & advertising agencies should constantly challenge themselves to stay ahead of the curve. Strategic planners are essential change agents in that process.
I am a intuitive big-picture thinker who loves creative problem solving that works. Creative effectiveness in the only way to build brands that will last.
Consumer centric thinking should be at the heart of everything we do. I'm especially interested in how consumer psychology can be applied to marketing, advertising & new technologies
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