- Managing Melewi’s social media accounts on a day to day basis by creating, curating, developing content
- Engaging Melewi's social media followers by being an advocate of the company
- Monitoring trends in social media tools, applications, channels and strategy to ensure Melewi keeps up to date
- Analysing campaigns and translate anecdotal or qualitative data to recommendations and plans for revising Social Media campaigns;
- Monitoring effective benchmarks that can be repeated as well as campaigns that need to be re-evaluated and re-aligned with the company’s values and objectives.