A strategic brand marketer with experience leading global digital strategy through social media, editorial content, external partnerships, user generated content and public relations at companies such as Serta Mattress, MSU, Cisco, AT&T, Priority Health and Amway.
Differentiating yourself from the competition. Maximizing your marketing dollar. Attracting new clients. Connecting and partnering with current clients. Working smarter, not harder. All of these are difficult challenges.
However, with technology becoming a commodity, it is a necessity for ALL companies to overcome these challenges in order to excel. Over the years, I've learned there is not one marketing strategy that wins...
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