Design and execute lead generation and lead nurturing campaigns, ensuring that defined prospects receive appropriate, accurate, and timely communications. Analyze the results of those campaigns and work on future improvements and additional campaign extensions.
Analyze results of campaigns and create plans for improvement.
Understand market, develop go-to-market strategies and positioning. Create market segments and ideal prospect portraits to ensure highly effective campaign execution and targeted campaign delivery.
Work on scoring all corporate leads for delivery to the sales team and work with sales on best practices for leverage lead scoring.
Run lead nurturing programs and improve...
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