To be a catalyst in the development of socially responsible entrepreneurs through lecturing in the disciplines of Management and Entrepreneurship at undergraduate and postgraduate levels. Through this offer my contribution to the economic development of the African continent. To develop astute marketers deeply engaged in contemporary marketing approaches that guide African scholars to be able to compete on a global scale through their knowledge acquisition. To enrich the global marketing landscape through sharing knowledge from the voice of the 'silent' African consumer and not just the voice of the researcher. The ultimate aim is to be a successful researcher with a global footprint and ...
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