HUG Tel Aviv - The Perfect Content Marketing Bribe
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There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future. In this presentation, Idan Elda of Como (formerly Conduit), presents "The Perfect Content Marketing Bribe".
HUG Tel Aviv - The Perfect Content Marketing Bribe
- 1. #HUGTelAviv I d a n E l d a r | M a y 2 0 1 5 The Perfect Bribe # H U G Te l A v i v
- 2. #HUGTelAviv Everybody loves a good bribe
- 3. #HUGTelAviv Today well talk about creating the perfect bribe to hook your customers
- 5. #HUGTelAviv Lets talk about brussels sprouts Image by: emptypulchritude
- 6. #HUGTelAviv Theyre full of vitamins and good for your growth Image by: Anne Burgess
- 7. #HUGTelAviv But the thing is, most kids wont just eat them
- 8. #HUGTelAviv So how do we get kids to eat brussels sprouts?
- 9. #HUGTelAviv We bribe them with some extra ingredients they LOVE
- 10. #HUGTelAviv Your blog is a brussels sprout. Image by: emptypulchritude
- 11. #HUGTelAviv People may taste it once Image by: emptypulchritude
- 12. #HUGTelAviv And it could be amazingly good Image by: emptypulchritude
- 13. #HUGTelAviv But it needs something extra for them to subscribe and give you their emails
- 14. #HUGTelAviv Is my bribe email worthy? Always ask yourself:
- 16. #HUGTelAviv Infographic Spam Blog post Not So Email Worthy
- 17. #HUGTelAviv Just look at what the HubSpot pros are doing
- 18. #HUGTelAviv
- 19. #HUGTelAviv
- 20. #HUGTelAviv
- 21. #HUGTelAviv Creating an email-worthy bribe is your key to success
- 23. #HUGTelAviv
- 24. #HUGTelAviv In one month, this bribe QUADRUPLED inbound leads X4
- 25. #HUGTelAviv How did we do it?
- 26. #HUGTelAviv We followed the best practices for creating the perfect bribe
- 27. #HUGTelAviv And opened the G.A.T.E for new leads
- 29. #HUGTelAviv Goal
- 30. #HUGTelAviv The question you need to ask yourself:
- 31. #HUGTelAviv What do I want to achieve with this bribe?
- 32. #HUGTelAviv More traffic for your content?
- 33. #HUGTelAviv Add lots of hyperlinks back to your blog
- 34. #HUGTelAviv More sales for your product?
- 35. #HUGTelAviv Add a tempting CTA with a killer promotion
- 36. #HUGTelAviv More followers on your social channels?
- 37. #HUGTelAviv Add large social icons your readers wont miss
- 38. #HUGTelAviv The answer can dramatically alter the content of your bribe
- 40. #HUGTelAviv The question you need to ask yourself:
- 41. #HUGTelAviv Who do I want to receive this bribe?
- 42. #HUGTelAviv Use your customers persona
- 43. #HUGTelAviv If you have information about your customers, such as
- 44. #HUGTelAviv Age Image by: S Sepp, Wikipedia
- 48. #HUGTelAviv And their position in the buyers journey:
- 49. #HUGTelAviv Youre almost ready to pick your
- 50. #HUGTelAviv Topic Image by: Edokter, Wikipedia
- 51. #HUGTelAviv The question you need to ask yourself:
- 52. #HUGTelAviv What would my audience find most valuable?
- 53. #HUGTelAviv Meet Comos customer persona, Christy
- 54. #HUGTelAviv She is 38 years old A small business owner Dreams of opening more branches Has challenges with customer loyalty Image by: S Sepp, Wikipedia
- 55. #HUGTelAviv She is in the Awareness Stage
- 56. #HUGTelAviv What would be the perfect bribe for her?
- 57. #HUGTelAviv Theres a secret formula for that
- 58. #HUGTelAviv Personas Pain Point X Consumption Habits + Your Products Value X Buyers Journey Stage
- 59. #HUGTelAviv Customer Loyalty X Busy SMB with No Time + DIY Mobile App X Awareness Stage
- 60. #HUGTelAviv
- 61. #HUGTelAviv Christys bribe is probably NOT the perfect bribe for your persona
- 62. #HUGTelAviv She would gain zilch out of these: Image by: Army1987, Wikipedia
- 63. #HUGTelAviv
- 64. #HUGTelAviv
- 65. #HUGTelAviv
- 66. #HUGTelAviv But they are somebodys perfect bribe
- 67. #HUGTelAviv E-book scope Image by: abluescarab, Wikipedia
- 68. #HUGTelAviv The question you need to ask yourself:
- 69. #HUGTelAviv How can I realistically get this done?
- 71. #HUGTelAviv What youll need for the perfect bribe:
- 73. #HUGTelAviv A whole lot of ping pong
- 77. #HUGTelAviv Prepare an actionable bribe schedule Image by: Sun Ladder, Wikipedia
- 78. #HUGTelAviv To sum things up:
- 79. #HUGTelAviv You need to open the G.A.T.E
- 80. #HUGTelAviv And If you play your cards right
- 81. #HUGTelAviv Your customers will eat their brussels sprouts!
- 82. @IdanEldar http://www.inbound-converter.com/ Image by: Yoel Ben-Avraham,Flicker Connect with Idan Eldar on: https://il.linkedin.com/in/idaneldar