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Coca cola ppt

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Nithin Lakpathri

Coca-Cola was first sold in Atlanta in 1886 selling only 9 servings per day for a total of $50 in the first year. It now has over 3000 brands sold in over 200 countries. Coca-Cola's vision is to be a great place to work, bring quality beverage brands to the world, nurture winning partnerships, be a responsible citizen, maximize long-term shareholder returns, and be highly effective and lean. Their strategies include differentiated marketing, customer satisfaction, celebrity endorsements, reasonable pricing, and connecting advertisements. Their main competitors are PepsiCo and Parle Agro who provide similar products and marketing strategies.

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Coca cola ppt
Coca cola ppt
History Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 Today it has 3000 brands-200 nation
Vision People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean
Coca cola ppt
STRATERGIES Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market
Competitors Analysis Competitors: PepsiCo, Parle Agro Products Pepsi gives tough fight with almost similar investment, advertisement, Strategies and Products Parle resurges with refreshing drinks as Appy Fizz, Fruity, LMN PepsiCo also has a snack product line including Lays, Cheetos and Quaker OATs PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water

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Coca cola ppt

  • 3. History Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 Today it has 3000 brands-200 nation
  • 4. Vision People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean
  • 6. STRATERGIES Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market
  • 7. Competitors Analysis Competitors: PepsiCo, Parle Agro Products Pepsi gives tough fight with almost similar investment, advertisement, Strategies and Products Parle resurges with refreshing drinks as Appy Fizz, Fruity, LMN PepsiCo also has a snack product line including Lays, Cheetos and Quaker OATs PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water