During my career as a strategy consultant I gained on hand experience in business strategy particularly in marketing, sales and customer strategy related projects.
Projects I worked on include the definition of customer loyalty strategies, strategic customer segmentation and customer engagement plans, go-to-market and distribution strategies, pricing and promotional as well as assortment strategy, the identification of revenue growth initiatives and the identification of market opportunities and their evaluation for national and international markets.
I had the chance to work on projects in a variety of sectors but primarily the retail, consumer goods and tourism and transportation secto...
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