My educational background and work experience in brand management and marketing have prepared me well to face the challenges of today's markets. As a brand manager and a fashion buyer at ABC, handling a portfolio of international brands such as Tommy Hilfiger, Rachel Roy, Maje, Sandro, Kookai. I demonstrated strong capabilities in building brand strategies, identifying growth opportunities, understanding consumer behavior and market trends, and defining distribution channels. Moreover, throughout my various experiences I acquired the know-how to define brand image and positioning for diverse products/services, to develop and implement marketing (ATL & BTL), trade marketing & communication...
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