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ESSENTIAL TOOLS FOR
           GROWING YOUR AUDIENCE
           AND INCREASING USAGE
ALA Midwinter Meeting 2013
AGENDA
 Readers are the key to success
 Challenges facing libraries
 Tools for growing your audience and
 increasing usage
  High-quality reading recommendations (NoveList Plus)
  Rich information in your catalog (NoveList Select)
  Effective communication with your community
  (LibraryAware/NextReads)
Readers matter more than anything
Book delivery   vs. Book discovery
Where does the library fit in?
Three Key Questions
 1. Who is your library reader? What do
    they want?
 2. How do you respond to the shift from
    physical to virtual usage?
 3. What can you do to attract and hold
    the attention of your patrons?
A Plan for Engaging Your Readers

Enable book    Put more     Connect with
 discovery      reader      readers using
              features in      multiple
              the catalog     channels
NoveList Has Solutions
  Book           Catalog          Outreach and
Discovery       Enrichment         Marketing
NoveList Plus   NoveList Select     LibraryAware/
                                     NextReads
NoveList K-8     Content Caf辿
   Plus            Options
NOVELIST PLUS
Enable book discovery with high-quality
      reading recommendations
READERS DONT ASK FOR HELP

                    2% Readers
                    Advisory

           98%
        reference
REACHING READERS:
TRADITIONAL METHODS
 1. Separation of fiction collection by genre
 2. Book displays
 3. Book lists
 4. Face-to-face readers advisory
GENRE COLLECTIONS
BOOK DISPLAYS
BOOK LISTS
FACE-TO-FACE
ITS ALL ABOUT RELATIONSHIPS
 Between books
 Between readers and books
 Between readers
 Between readers, books and the library
Super
          Supporters




        Probable
       Supporters


  Barriers to Support


 Chronic Non-voters

OCLC, From Funding to Awareness
WOM
(a.k.a. just tell them about it!)
NoveList Dashboard

    1
                2            4




3
If You Like   You Might
This Book    Like These Too
EXPERT RECOMMENDATIONS
MAKE ALL THE DIFFERENCE




                          WHO


        WHY
NOVELIST HAS APPEAL
complex      Storyline           action




          Overall structure of
              the story
fast               Pace      steady



       The rate at which a
         story unfolds
upbeat              Tone      dark



         The feeling that a
          book evokes in
            the reader
detailed    Writing Style      plot-driven




           Quality of the language
           and the level of detail in
               the background
Looking for
suspenseful, issue-oriented
   stories about antique
     dealer-detectives?
ALSO IN NOVELIST
       Extra resources to inspire you




Book group    Teaching       Staff       Reading      Book display
  ideas          and       continuing   inspiration      ideas
              curricular   education
              materials
NOVELIST SELECT
   Put rich information and
reader features in your catalog
READERS ARE NOT AWARE OF
 OTHER LIBRARY SERVICES


 84%                VS.
                          39%
Coffee/snack shop         Online databases
SHIFT TO VIRTUAL VISITS
    Pop served                   910,000


    Book circulation (print)    5,523,719


    Book circulation ebook       636,866


    Door Count                  5,836,636


    In-house reference          5,297,122


    Program attendance           477,135


    Website views              70,116,144


    Number of holds             1,481,252


    Number of remote holds      1,218,636
NoveList ALA Midwinter 2013
A TYPICAL CATALOG EXPERIENCE




                      All copies are
                      checked out
Book Discovery
WHAT READERS REALLY WANT
FROM THE CATALOG

      Series
 Information




     Similar
      Titles
Book jacket
                                       Catalog enrichment
                                       is a solution
                                            Information delivered
                                            where it is most visible
                                            and effective  inside
 Summary                                    your catalog!

           Reviews




                     Recommendations
TOP 5 REASONS
WHY ENRICHMENT MAKES A DIFFERENCE

  1   Delivers what library users really want


  2   Reaches library users whenever and wherever they are


  3   Strengthens connections to readers (and supporters)


  4   Keeps people plugged into your library


  5   Saves staff time and improves customer service
1
Delivers what library users really want

Similar Titles      Series Information
2
Reaches library users whenever
    and wherever they are
3
Strengthens connections to readers
         (and supporters)
4
Keeps people plugged into your library
5
Saves staff time and improves
      customer service




                                       
    NoveList Select has become one of our
    primary tools in answering our most
    common questions

    -- Chip Lannert, Readers Advisor
Imagine Your Catalog,
Expanded
Enriched
Transformed
Book Jackets
Summaries
And author bios
Expert Reviews

  Goodreads
in yourReader reviews, too
        catalog
Entire series info,
in reading order
Expert NoveList Recommendations

                          For the series
                           Series Recommendations
                               are NEW in 2012


                          The title


                          And the author
Expert reasoning

Why and Who
Recommended
Links to
your newsletters




                   Lists of your events
Reading level


    Lists, guides
    and more
NEW in
                                                            2013!




                                                Promote your
Search These Related eResources to Learn More
                                                e-resources
CHOOSE YOUR OPTIONS

                                                                 Comprehensive
      NoveList
       Select                 +       Optional
                                      Upgrades               =      Catalog
                                                                  Enrichment

   Series information               Book jackets
   Reading recommendations
                                     Book summary
    (Author, Title, Series)

   Reader reviews                   Table of Contents

   Links to NextReads               Book Excerpts
    newsletters
                                     Author Bios
   NoveList Extras
                                     Professional reviews
   Reading Levels (Lexile)

   NEW! E-resource
    Recommendations
LIBRARYAWARE/NEXTREADS
Effective communication and marketing
Changes in Library Usage
Relationships
NextReads
Reading
Suggestions
Subscriber Lists
Based on Lifestyle
Promote on Website
Social Media
Hi
 .
NoveList ALA Midwinter 2013
IDEAS FOR CONNECTING
WITH YOUR READERS
 Share reading suggestions
 Deliver genre overviews
 Promote e-books
 Promote book clubs
 Promote author events
 Share read-alikes
52% of young readers said they
were unaware they could borrow
   an ebook from the library
E-readers
and e-books
NextReads
  Newsletters
(coming soon!)
   I don't think I ever saw
    it advertised anywhere.
    Maybe they could send
    out a mailer to let



                  
    people know?
We can help your
 community be
A Plan for Engaging Your Readers

Enable book    Put more     Connect with
 discovery      reader      readers using
              features in      multiple
              the catalog     channels
www.ebscohost.com/novelist
Are Books Your Brand?
How Libraries Can Stay Relevant to Readers

           Free webinar
         Feb 14, 2-3pm ET
      www.ebscohost.com/novelist

More Related Content

NoveList ALA Midwinter 2013

Editor's Notes

  1. Flickr photo: Jessamynwest
  2. 1. A search box on every page2. A carousel of hot books and reading recommendations3. Genre and Thematic lists4. Extra Content, including teaching with booksTitles for all reading levelsFiction and narrative non-fictionExtensive subject headings:GenreCharacter (and Character name)Geographic locationTime period & historical eventTopic
  3. When you mouse over a recommended book, we tell you WHY we are making the recommendation. If one of our staff made the recommendation, we also tell you WHO made it. These are professional quality recommendations - our staff are experts in readers advisory. While many of our recommendations are hand-crafted, others are selectively auto-generated based on subject and appeal factors.
  4. NoveLists extras are quick and easy to use resources that you can use in your daily work with books and readers. They are created by professionals so you know you can trust the content. We continually update the existing content and add new resources, so its fresh and current.Extras include these type of materials:-Book discussion guides-Book display ideas-Genre outlines-Picture Book Extenders-Recommended Reads-Grab and Go Lists
  5. Lets look at NoveList Select.
  6. From an OCLC report: more people are aware that their library has a coffee shop than that the library has online databases. What can libraries do to increase awareness of library services?
  7. From Library Journals Patron Profiles chart Figure 16 all the action is in the catalog. What can you do to put more information in your catalog?
  8. A typical catalog tells readers whether or not your library has the item requested. But what happens when the item is not available? Do you offer the reader any other options?
  9. The catalog is the librarys most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
  10. Catalog enrichment makes your bibliographic records better by adding richer supplemental content. Information is delivered to people as they use the catalog a very visible location that is highly effective. Select allows libraries to recommend books, events, newsletters and more all based on the users interests.
  11. Lets look at reasons why catalog enrichment makes a difference in libraries.
  12. The catalog is the librarys most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
  13. Catalog use is changing -- more and more usage is remote. More people are using the library from home, school, wherever. How do these readers discover the depth and breadth of your collection? Charlotte Mecklenburg reports 82% of holds are remote. In Williamsburg Regional Library, VA the number is 89%.Many libraries dont know the answer to this question but most agreeits a lot!
  14. Is your catalog a place where readers can learn about books and resources they didnt already know about? Or is a place where readers come to place on books theyve learned about from others? This is the difference between book delivery and book discovery.Why is it so important? OCLCs From Awareness to Fundinga study of library user voting behaviorfound that library user who viewed the library as place that introduced them to new authors and titles and resources were more likely to vote for increased library funding.
  15. Does your catalog just sit there waiting for someone to use it or is it a key part of your strategy for keeping your library top of mind with your users?E-newsletters like NextReads when they are part of a catalog enrichment plan keep users connected to the library.Lexington Public results:Within a week of a newsletters arrival, circulation of titles in a NextReads newsletter increases by 90%. Within a week of a newsletters arrival, holds on titles in a NextReads newsletter increase by 122%.The number of checkouts for a title featured in NextReads can be expected to almost double.The number of holds placed on a title featured in a NextReads newsletter can be expected to increase by 55% for new titles and 75% for older titles.Source: Lexington Public Library, KY, NextReads Subscriber Survey and Evaluation
  16. Does your stretched-thin staff have the time to deliver the level of service to your readers that you and they want? Especially when the questions relate to series information or finding another book like the one they just read?Select saves staff time and increases the level of customer service.
  17. Lets use a popular title to demonstrate what NoveList Select can do.
  18. NoveList Select can provide the book jackets (as well as music and DVD cover images) for the titles in your catalog. (this is an optional upgrade)
  19. NoveList Select can add summaries and author bios to your catalog. (these are optional upgrades)
  20. Add professional reviews from sources like Kirkus, Library Journal and more. (optional upgrade)Also add readers reviews and ratings from Goodreads. (included in NoveList Select)These are right at readers fingertips when they are deciding whether to read a book.
  21. NoveList Select lists the entire series, in reading order.
  22. Three kinds of reading recommendations Series, Title, Author. (Note: Series recommendations are new in 2012.)
  23. Every recommendation has a reason hand crafted by NoveList experts.The display of recommendations was improved in 2012 it is now an attractive pop-up when you click why did we recommend this?
  24. Links to related NextReads newsletters are provided, as well as a link to the librarys newsletter sign up page. (This section is available for current NextReads subscribers only)Links to Events in Your Library (available for Evanced Events customers only).Both items are connected to the subject headings, so patrons on see the most relevant newsletters and events.
  25. NoveList has lots of extras for librarians and readers, including lists of award winners, recommended reads lists, book discussion guides, genre overviews, feature articles and more. This section makes it really for users to easily find and use NoveList content.
  26. New in 2013! NoveList Select will now include recommendations for related e-resources. This is very useful for letting your patrons know about the e-resources available in your library. Bring them out of hiding and put them where your patrons will see them!
  27. In 2012, NoveList released a new version of Select that offers even more areas of enrichment, including several optional upgrade packages. NoveList Select with Content Caf辿 Upgrades offers the most comprehensive catalog enrichment service available so that libraries can deliver what users need and build strong connections to their readers and communities.