Being and enthusiastic for "good idea", I have always been looking for the idea that changes the way people act. As a creative exec with broad experience in all aspects of digital and traditional creative marketing, I always focused to combine technology with human experience.
This is why in my 20+ years of career, I kept switching between the product side and advertising approach to fed my hunger for the real touch of interaction: human experience.
Being a combination of an 鈥渙ld school ad guy鈥� with the 鈥渘ew school geek guy鈥� tool set, I always try to understand people needs and come up with the solution.
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