My passion is creating strategic, concept-driven and above all effective communication solutions that help connect brands and consumers. Interruptive and intrusive advertising is not my style: I design engaging stories in a way that respects both the values of the brand and the integrity of the consumer, through a commitment to meaningful content.
In 1993 I co-founded Boomerang Unlimited, which quickly developed a name as one of the most innovative communication and media agencies in the Netherlands. From three guys with an idea, Boomerang grew to an international agency with offices in nine countries in just a few years. Its unique business model exploited location-based media t...