More than 6 years of experience in the Advertising Industry.
As Brand Planner I work closely with Marketing and Consumer Insight Managers to help them in developing and implementing their marketing plans.
I鈥檓 responsible for creating and managing integrated communication strategy, concepts, tools and content to connect with consumers throughout the purchase funnel.
I have been working as strategic thinker for local and international brands within different markets (FMCG, QSR, finance, fashion, insurance) and channels/tools (ATL, Digital, Retail, PR, Event, BTL, In-store Activation).
Major client experience: McDonald鈥檚, Ferrero, BNL, MasterCard, Zurich, Latte Arborea, Bauli.
Prizes: 2015 C...
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