OUTFRONT Insiders - Mobile Survey
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The document summarizes the results of a survey conducted by Outfront Media in January 2017 with 248 respondents on their mobile device usage and purchasing behaviors. Some key findings include: 58% recalled seeing mobile ads in the past month, 87% use mobile devices to research products before purchases, and 46% interact with brands on social media via mobile. Over half are inclined to click animated, video or static mobile ads and make purchases on their mobile devices.
OUTFRONT Insiders - Mobile Survey
- 1. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. MOBILE SURVEY
- 2. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 58% RECALL SEEING ADS ON THEIR SMARTPHONE / TABLET IN THE PAST MONTH
- 3. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 87% USE THEIR MOBILE DEVICES TO RESEARCH A PRODUCT OR BRAND BEFORE MAKING A PURCHASE
- 4. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 46% INTERACT WITH BRANDS ON SOCIAL MEDIA VIA THEIR MOBILE DEVICES
- 5. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 76% ENABLE LOCATION SERVICES ON THEIR MOBILE DEVICES
- 6. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 1 IN 2 ARE INCLINED TO CLICK ON ANIMATED, VIDEO, OR STATIC MOBILE ADS
- 7. 65% MAKE PURCHASES ON THEIR MOBILE DEVICES COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 8. 49% BUY TRANSPORTATION SERVICES COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 9. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 39% MAKE AT LEAST ONE PURCHASE PER WEEK
- 10. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 51% MAKE PURCHASES WHILE ON THE GO
- 11. COPYRIGHT 息 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. 55% MAKE DELIVERY / CARRY-OUT PURCHASES
- 12. OUTFRONT INSIDERS IS OUTFRONT MEDIAS EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATAIS FROM JANUARY 2017 AND A TOTAL OF 248 COMPLETED SURVEY. BUSINESS INQUIRIES INSIDERS@OUTFRONTMEDIA.COM Copyright 息 2017 OUTFRONT Media Inc. All rights reserved.