Content Marketing for China
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China boasts the largest internet population in the world, yet with most of the social media and search platforms we're used to in the West either blocked or with minimal market share, an understanding of its own unique platforms and social trends is paramount to cracking it. Here, Owain Lloyd-Williams takes a look at Sina Weibo, one of China's key social media platforms for understanding what works in the market, and also pitches in with content trends and examples of Western brands that have succeeded in China's digital space.
Content Marketing for China
- 1. CONTENT MARKETING FOR CHINA Owain Lloyd-Williams International Lead owain@builtvisible.com
- 3. A type of noodle from Shaanxi province
- 4. The numbers are huge. The platforms are many. QQ: 829 million WeChat: 438 million Baidu Tieba: 200 millionSina Weibo: 200 million RenRen: 206 million Kaixin: 206 million
- 5. Just what is Sina Weibo?
- 6. What kind of content works for Weibo? Cultural ? Over 300 million ¡°thank you parents¡± messages on Mother¡¯s & Father¡¯s day Contemporary ? 2 billion World Cup- related interactions Humour ? Word play and language evolution often manifesting in memes
- 7. And how about China in general? Travel and food Pollution and quality of life Big data and commercial tips and trends
- 8. And how about China in general? Fashion and luxury Finance and property Taboo! (Sex, homosexuality, marriage etc)
- 9. Case study ¨C Durex On a dark and stormy Beijing night in 2011¡
- 10. So do how we go about finding all this stuff out?
- 11. Baidu Feng Yun Bang http://top./
- 12. Baidu Feng Yun Bang ¨C localised data http://top./region?fr=topindex
- 13. Baidu Feng Yun Bang ¨C localised data http://top./region?fr=topindex
- 17. Innovative Content in China
- 18. http://qianxi.
- 20. Successful Western Brands in China
- 21. Ikea Motivational competition in time with China¡¯s ¡°gaokao¡± period.