I have wide experience in a series of senior digital marketing roles engaging in both the strategic planning and overseeing of business expansion into the China and overall APAC market. I am passionate about engaging in cross-cultural relations via the mediums of content, social media and localised strategy in order to engage directly with consumers and drive sales.
Fluent in Mandarin Chinese and with in-depth knowledge of localised SEO, social and content strategy for China and the wider APAC region, I currently engage in and oversee the China strategy and business development of a number of well-known Western brands in the luxury, fashion, lifestyle and travel industries.
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