Responsible for the strategic planning, branded content, marketing / communication within the media environment, with a proven track record in the management of significant advertising budgets of important blue chip advertisers, leading, and winning, new business pitches and working at the cutting edge of media innovation for over 24 years, balancing my commercial responsibilities in the agency with teaching posts at university level.
Most of my experience has been developed in WPP / MEC (media agency), trnd (the leading word-of-mouth marketing company) and Aftershare.tv (lead agency in developing branded content in Spain). Now I am actively involved in Viewmwtric, a new company dedicated...
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