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marketing crm characteristics management sales promotion service marketing information system relationship marketing customer relationship management integrated marketing communication process promotion mix public relation direct marketing elements of information system prerequisite of successful management information different types of information system strategic management definition relevance level approach strategic management model strategist and pitfall in strategic management advertising objectives of promotion promotion definition distribution channels channel selection strategy alternative marketing channels type of marketing channels factors influencing/affecting pricing decisions importance of pricing in marketing pricing methods pricing objectives role of pricing mix pricing definition pricing concepts strategically important components business environment definition customer loyalty and customer delight. environmental influence on buying process factor influencing on buying behavior buyer behavior types of consumers consumer buying and industrial buying consumer market customer deligh purpose and benefits of crm components of crm qualities of good salesman aidas formula objective of personal selling personal selling sales promotion techniques balance score card and strategic intent goal objectives policies mission vision creation of ads classification of advertisement advertising functions importance purpose objective of advertising concept advertisement definition price differentiation of service types of positioning positioning of services targeting of services segmentation of services brown and gibson method dimensional analysis centre of gravity break even analysis point rating model factor rating model locations models steps in location selection facilities layout plant location marketing orientation recent trneds in marketing scope of marketing nature of marketing core concept basics of marketing service economy challenges of service classification of services service characteristics ethics emergence of management thought fundamentals of management characteristics of production overview of production and operation management books reading constraint and limitation of information system information system and organization information system and society application of information system types of information system component of information system controlling leadership motivating directing staffing organizing planning function of management product life cycle product mix prodcut classification product level product product concept positioning strategies market targeting strategies target market selection benefits of market segmentation basis of market segmentation market segmentation egronomics material requirement planning inventory control material handling purchase management materail management crmobjectives goalsofcrm crmstrategies acquisitionstrategies referralsprograms retentionstrategies customerresponsiveness customerrecognition personalization understandingcustomerloyalty loyaltystatus customerswitching managingcustomercomplaint customersatisfactionanalysis woman as entrepreneur basic of entrepreneurship new service development service blueprint dimension of service quality managing service experiences front-office/back-office coordination service recovery yield management waiting time management service encounter service marketing triangle internal marketing external marketing and interactive marketing. component of crm advantage of crm understandingcrm needforcrm opportunities for entrepreneurs in india state financial corporations state small industries development corporation(ssi khadi and village industries commission (kvic) national small industries corporation (nsic) small industries development bank of india(sidbi) type of crm the strategic framework for crm analytical crm collaborative crm social crm critical success factors for scrm ecrm electronicscustomerrelationshipmanagement ecrmfeatures benefitsofecrm applicationofecrm evolution of entrepreneurship entrepreneurial decision process the myth about entrepreneurship ethics and social responsibility of entrepreneurs functions of entrepreneur types of entrepreneur characteristics of entrepreneur entrepreneur vs manager institutional support entrepreneurship small scale industry cottage industry village rural entrepreneurship directorate of industries industrial development corporation ecrmcomponents swot analysis tows analysis rural share in stocks of consumer demand evolution of rural marketing rural consumer profile myth of rural marketing rural market attraction challenges and constraint of rural marketing 4 a’s of rural marketing buying model for rural customer factor affecting rural buying behavior socio cultural factors technological factors economical factors political factors buyer characteristics such as age and lifestyle components of external environment political environment economical environment socio cultural environment technological environment natural environment legal environment demographical environment industry’s dominant economic features competitive analysis porter 5 force model sixth force of porter 5 force model strategic group strategic group analysis analysis of company’s resources capability and competitive position occupation strategic implementation its definition operationalzing strategy steps in implementation annual objectives functional strategy developing & communicating policies mc kinsey's 7s model institutionalizing strategy matching structure to strategy leadership & culture. strategic control process different controlling techniques operational control-budgeting scheduling key success factors benchmarking and essentials of effective control s economic situation personality and self concept psychological factors degree of buyer involvement and duplicate and loo generic strategy common requirement for generic strategies grand strategy type of grand strategy growth strategy concentration strategies integration strategy diversification strategy mergers and acquisition joint ventures stability strategy retrenchment and portfolio restructuring service operations management