A Vision of Success in Sustainability and Food Packaging
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This document discusses sustainable packaging and provides examples of companies that have successfully implemented more sustainable packaging solutions. It summarizes three companies' transitions to more sustainable packaging and the positive results they achieved. It also identifies common success drivers for sustainable packaging initiatives and discusses opportunities and a way forward for further advancing sustainability in the packaging industry, including better integrating sustainability tools and engaging consumers.
A Vision of Success in Sustainability and Food Packaging
- 1. 息 Packaging Strategies 2012 A Vision of Success in Sustainability & Food Packaging May 8, 2012 Jay Edwards Pack2Sustain, LLC
- 2. 息 Packaging Strategies 2012 Personal Sustainability Journey 2
- 3. 息 Packaging Strategies 2012 Reasons to Believe: Examples of Sustainable Thinking & Business Success 3 Reasons to Believe Realities & Opportunities A Way Forward
- 4. 息 Packaging Strategies 2012 Reasons to Believe: Examples of Sustainable Thinking & Business Success 4
- 5. 息 Packaging Strategies 2012 Frontera Foods | Package-Enabled Growth & Product Innovation 5 The Change Conversion from glass jar to stand-up pouch The Results Eliminated glass-related entry barrier for retailers Dramatic package weight reduction Significant reduction in inbound & outbound transportation impacts The Intangibles Expanded retailer reach sparked development of additional SKUs Simmering Sauces Skillet Sauces Enchilada Products PackagingDigest Source: http://www.packagingdigest.com/article/520426-Pouches_lead_to_savory_success.php
- 6. 息 Packaging Strategies 2012 Mexiterra | Slick Execution for California- Produced Olive Oil 6 The Opportunity Promote a U.S.-sourced olive oil product with a distinctive launch Execution: Barrier PET bottle in a largely glass-bottle industry Constar MonOxbar速 02 scavenger The Results Distribution efficiencies / savings vs. imported competitors in glass competitive pricing on shelf Durable / portable / recyclable PET growing market amongst retailers, hotels, restaurants and online shoppers The Intangibles Mexiterra rejected any temptation for a me-too approach re: imports PackagingWorld Source: http://www.packworld.com/high-barrier-pet-bottle-olive-oil-protects-product-planet
- 7. 息 Packaging Strategies 2012 Replenish | Elevating Reuse 7 The Design Reusable bottle + concentrated refill pod 90% plastic reduction vs. pre-mixed cleaners One truckload of pods equals 17 trucks of pre-mixed 32-oz. bottles Compelling all-in-one aesthetic The Results Double- digit market share (following a November 2010 launch) Distribution expansion underway to Europe & Asia The Intangibles Driving premise: consumers- often cast as lazy & uneducated- will value thoughtful execution PackagingDigest Source: http://www.packagingdigest.com/article/520759-Replenish_concentrates_on_conserving.php
- 8. 息 Packaging Strategies 2012 Common Success Drivers 8 Sustainability as part of a broad, empowered approach Strong external focus leads to true credibility Fortune favors the bold
- 9. 息 Packaging Strategies 2012 Reasons to Believe: Examples of Sustainable Thinking & Business Success 9 Reasons to Believe Realities & Opportunities A Way Forward
- 10. 息 Packaging Strategies 2012 Packaging Sustainability: Realities & Opportunities 10
- 11. 息 Packaging Strategies 2012 Consumers Voice: Please Help Me | PRS* Packaging & the Environment Study, 2012 11 *Perception Research Services International Opportunity for clear recyclability messaging
- 12. 息 Packaging Strategies 2012 Environmental Performance is Appropriately Addressed in Context 12 WikimediaCommons Properly applied, the sustainability pillars lead to fully optimal results
- 13. 息 Packaging Strategies 2012 Environmental Performance Tools Struggle for Full Business Integration 13 What often happens today: Tools are used to vet previously derived designs Goal is to confirm intuition, not challenge thinking Environmental evaluations operate outside of established business systems & lack daily relevance
- 14. 息 Packaging Strategies 2012 Reasons to Believe: Examples of Sustainable Thinking & Business Success 14 Reasons to Believe Realities & Opportunities A Way Forward
- 15. 息 Packaging Strategies 2012 Packaging Sustainability: A Way Forward 15
- 16. 息 Packaging Strategies 2012 Critical Perspective: LCA Tools As an Innovation Bridge Across the Supply Chain 16 Maximize tool accessibility (cloud-based) Load known data then ideate Chase the carbon, find the savings
- 17. 息 Packaging Strategies 2012 Scarcitys Precursor: Volatility 17
- 18. 息 Packaging Strategies 2012 Richer Consumer Engagement | Green Mountain Coffee Roasters + Earth911 18 Provide both a product and a relevant service to set your brand apart Recycling execution Package preparation
- 19. 息 Packaging Strategies 2012 Critical Areas of Focus 19 Inspiration from best practices Confirmation through LCA metrics Communication to serve your consumers
- 20. 息 Packaging Strategies 2012 Thank You 20