I used to work as a lawyer than I became a legal marketing specialist.
I am a consultant on the topic and I assist mostly Italian law firm and some Italian/International law firm on marketing and management issues such as:
- market analysis
- education on marketing tools
- pre and post merger management
- business development strategies and plans
- corporate identity
- web site and web marketing
- networking
- public relations and press relations
In 2007 and 2008 I set up and organised the first and second edition of Lex Expo, the legal professional fair in Italy, involving many companies drawn from main players of services and products providers for legal professional.
Si
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marketing studio legalemarketing law firmpaola parigilegal marketinglaw firm business developmentlegal business development
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