Overseeing the development and delivery of a fully integrated BRAND and MARKETING STRATEGY for the business. This goes through the analysis of competitive environment and consumer trends, researching and developing marketing opportunities and implementing marketing plans.
Holding ultimate responsibility for all Marketing and CRM activities: annual marketing plan, strategic market planning, market research programs, field force activities, definition and controlling of the marketing budget.
Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in accordance with the goals of the Marketi...
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