20 years of amazing experience in CRM, FMCG, retail business, shopper analytics and insights.
Specialties:
- Loyalty membership scheme
- Using loyalty card as a part of loyalty program
- Consumer-centric category & assortment analysis
- Loyalty data commercialization to vendors and partners
- Problem solution while using customer insights as a tool
- Transactional loyalty, emotional loyalty
- Shopper behavior, customer engagement, customer retention
- Air miles points collection and redemption.
Customer loyalty programs:
- Siam Makro (Thailand)
- Maxima Aciu/Paldies/Aitah (Baltic countries)
- GlaxoSmithKline Vaistu Kortele (Lithuania)
- Amber Miles (flyLAL-Lithua
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