I鈥檓 fascinated about understanding, influencing and predicting customer behaviour. It's my believe marketing excellence and business growth starts with putting the customer at the center of the of all an organization does.
Driven by this passion, we recently started 5 minutes. A customer and brand experience boutique that brings together the need for actionable customer insights, continuous data and customer activation.
5 minutes gives me the opportunity to gather all knowledge gained over the years (e.g. McDonald鈥檚, United Biscuits, Dutch National Lottery and Epiphany RBC) and make our customers more successful in activating customer loyalty and directly drive growth.
Outside of my ...
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