I work with our largest Financial Services clients using LinkedIn data to help them better understand their target audiences and how to best reach them with marketing content.
I lead data analysis and research on demographics, content preferences and behavior patterns of key audiences to the financial industry like Financial Advisors, Small Business Owners, CXOs and High Net Worth.
In addition to my focus on Finance vertical insights, I build tools and processes to get more insights in the hands of our sales staff as well as our clients and their respective agencies.