I am a serial entrepreneur, advisor to start ups, and established businesses. Also the founder and executive director of NORA.org.au, a retail industry body in Australia, a honorarium. I am a registered psychologist with a keen interest in organizational psychology. I am a speaker and author.
I am regarded as a pioneer of online retail, having co-founded DealsDirect.com.au in 2004. For some years prior, I worked closely with eBay Australia and built a trading assistants model called Auctionbrokers. I have a portfolio of directorships and advisories that currently include Afterpay, Urge, Paperless, ADSone, Reed Exhibition Group
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