The digital world has set in motion to transform many aspects of the marketplace, from consumer behavior to new business models. New technology has accelerated the speed of most business activities, from product development to customer response.
Finally, innovation is becoming more accessible than ever before. Joi Ito phrased it like this:
"The biggest change that Moore鈥檚 Law and the Internet have caused is the decrease in the cost of innovation, and the decrease in the cost of collaboration and distribution. The amount of money, and the amount of permission that you need to create an idea has decreased dramatically, whether it鈥檚 Wikipedia, Yahoo, Facebook, or Google. They didn鈥檛 ...
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