Masters Degree in Mathematical Sciences at the Universidad de Buenos Aires and PH.D. in Statistics at the University of California , Berkeley . Presently is partner and SVP for Marketing Science Development at Provokers/ Insights&Market Analytics a consulting company specialized in Marketing Mix Modeling and Brand Innovation. His professional experience includes the use of Probability Theory and Bayesian Statistics in areas like Market Research, Marketing Science and Consumer Behaviour in general.
For complete information search for Pedro Jesus Fernandez at http://lattes.cnpq.br/index.htm
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