It's all about business outcomes - bottom line. Peter is a senior international business unit leader specialised in the penetration and building of market share as well as sustainable earnings for the majors across Asia Pacific & Japan.
Experienced in senior management whilst developing unique models to meet regional requirements in sales, operations and marketing. Delivered by building sales, alliances and distribution networks utilising co-operative models and target marketing for both the emerging and mature markets.
Highly effective in the use of the entire sales, marketing and alliance mix whilst leveraging partners, PR intertwined with brand, and direct marketing to achieve the d...
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