B2C and B2B product leader with track record of defining and executing complex product launches and strategies in a high-pressure and dynamic organizations:
鈥� Product: Research and draw insights on customers' pain points using Lean Startup/rapid experiments, "follow-me-to-office" visits, in-depth interviews and other customer and market research tools. Iterate understanding of the problem via UX/ UI design, wireframing, rapid prototyping in Photoshop-WebZap, Balsamiq, Bootstrap, and HTML5.
鈥� Marketing & Analytics: Manage, track and report on the quantitative and qualitative performance of marketing initiatives, including: program performance, financials, ROI analyses, lead conversion me...
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