International Brand & Youth Culture Executive, motivated by global challenges and developing inspiring visions based on innovative strategies that ultimately seek to change consumer behavior and a companies commercial potential. Strong and successful experience leading cross functional teams with a unique ability to combine creativity, strategic innovation and commercial acumen to the world of brands in youth culture, sport, luxury, CPG and education. Forward thinking in the collection & analysis of data and the development of strategies which are consumer driven, scalable, and commercially powerful.
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