My passion is centered around the areas of Integrated Marketing Communication,understanding and appreciating the importance of the following tools;Trade promotion, personal selling,advertising and chief in my opinion Public Relations.An organisation will not fail in my view if there is a concerted effort in maximizing efforts in that general direction.
As a consumer who also believes that the consumer is KING it is imperative that marketers try to understand consumer behaviour so that they can offer consumers greater satisfaction. An understanding of who and why individuals or groups buy products and services helps marketers design more appealing marketing programmes.
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