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Sydney, Australia Australia

Storymining. "The brand with the best story wins"

Advertising / Marketing / PR

Brand strategist with extensive experience gained through Executive Planning Directorship of four of Australia's largest agencies. Now specialising in qualitative research and brand strategy designed to truly uncover the "story' that defines the unique qualities of a brand or organisation. Increasingly working in areas that have not traditionally seen themselves as a traditional brand: Allens Arthur Robertson, Kasian Architects, Westfield, Save The Children, AECOM, Frensham School, Havwoods, Australian Ski Areas Association, Perisher, JELD-WEN, Kirby and Ingham Medical Research Institutes, Skills Queensland, Workcover SA, Queensland Chamber of Commerce. Work in conjunction with Corpo...