The document discusses prototyping and how it fits into lean startup principles. It defines a prototype as an incomplete version of a product, built quickly to test key features. Prototypes allow companies to build products, learn from customers, and measure results in rapid iteration. This fits the lean model of minimizing time in a build-measure-learn feedback loop. The document advocates testing hypotheses with users and being agile through multiple prototype iterations to solve customer problems rather than just delivering features.
2. What is prototyping?
How is it useful?
How does it fit into the lean startup
principles?
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3. What is a prototype?
An incomplete version of your product
Often cheap and quick to make
Built to test several key features
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4. Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)
oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons
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5. Lean thinking defines value
as providing benefit to the customer,
anything else is waste.
(Eric Ries The Lean Startup, p.48)
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7. How does this fit into being lean?
Build
Learn Measure
We need to focus our energies on minimizing
the total time through this feedback loop (Eric Ries, p. 76)
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9. In Web Design
Lean UX Model to for multiple iterations
(wireframes prototypes coded website)
Alternate: Waterfall Method
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10. Success is not delivering a feature;
success is learning how to solve the
customer's problem.
(Mark Cook Kodak Gallery see Eric Ries, p. 76)
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11. Conclusion
Be agile
Focus on your users
Test your hypothesis
Measure and learn
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12. The products a startup builds are really
experiments; the learning about how to
build a sustainable business is the
outcome of those experiments.
(Eric Ries, The Lean Startup, p.73)
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13. Further Reading
Lean UX
http://www.jeffgothelf.com Blog on Lean UX Book release 2013
Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelf
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-
deliverables-business/
Cennydd Bowles and James Box Undercover User Experience Design
(Voices that Matter)
General
Steve Krug Don't Make Me Think: A Common Sense Approach to Web Usability
Chip Heath and Dan Heath Made to Stick
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