This document discusses how to turn a dry sales pipeline into opportunities. It notes that current results come from past efforts, and delays between activities and outcomes can create illusions. Typical reactions to a dry pipeline include desperation, overvaluing opportunities, and taking shortcuts. The document recommends fixing fundamentals, experimenting, getting referrals, and upselling/longselling as remedies. It promotes an abundance mindset and avoiding shortcuts like poor leads, unqualified closings, and large discounts.
8. The
delay
in
input
+
output
creates
delusion
in
sales.
9. 1. Ignoring fundamental problems/signals
2. Lack of basic activity
3. Sales process is out of rhythm
4. You took shortcuts & used hacks
4
Ways
to
dry
your
pipeline
10. 1. You get desperate
2. You overvalue your opportunities
3. You take more shortcuts
4. You burn out
4
Typical
responses
to
a
dry
pipeline
11. There
are
no
shortcuts
to
any
place
worth
going
-足
Beverly
Sills