Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives.
• Assisting clients with defining their SEM strategies.
• Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
• Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.
• Conduct keyword research as an input to clients' PPC programs.
• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
• Provide regular reporting and recom...