Aesp retail action council 2013 ee final 051913
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The document discusses ENERGY STAR's Retail Action Council and their key deliverables of Retailer Utility Partnership Guidelines and understanding retail residential energy consumption. It also outlines important elements for energy efficiency in retail like being data-driven, collaborative, customer experience focused, coordinating with retail calendars, and taking a strategic relationship approach. Finally, it notes that as the connected home becomes reality, retailers will increasingly impact plug load energy efficiency through strategic partnerships.
Aesp retail action council 2013 ee final 051913
- 1. 1 ENERGY STAR’S Retail Action Council (RAC) Key Deliverables: 1. The Retailer Utility Partnership Guidelines (RUPG) 2. Understanding the complexities of Retail
- 2. 2 Residential Consumption Continues to Grow The Connected Consumer will have more and more devices, a major contributor to the growth of electricity consumption
- 3. 3 Important Elements for EE in Retail  Retail is Data-Driven  Collaborative – Retail is collaborative by nature  Customer Experience Experts  Retail Calendar and Program Timing - Coordination  Strategic Relationship Approach  Understand the Retail Business by Engaging in it
- 4. 4 As the Connected Home Becomes Reality Connected Home Services Ecosystem Home Controls and Energy Management Home Healthcare Home Entertainment Home Security and Surveillance  Retailers will become increasingly critical to plug load energy efficiency  Strategic Partnerships with Retail will yield strong energy efficiency program performance  It is becoming more complex and hard to achieve – partnership is a must!
Editor's Notes
- #2: Both Retailers and the EPA recognized the need for stronger partnerships and programs between both industries.Retail is a vital part of energy efficiency and will continue to grow.The EPA established the Energy Star Retail Action Council facilitated by Navitas Partners to help program sponsors and retailers implement more effective and efficient programs. The Retail Action Council was founded with Best Buy, Lowe’s, The Home Depot and Sears all with the goal of creating a stronger bond and partnerships. Also, to discover best practices that can make implementation of programs more aligned with the expertise of retailers to maximize market penetration and performance.The RAC is creating the Retail and Utility Partnership Guidelines, this is a guide containing best practices that occur in retailing that can be directly translated to energy efficiency programs – to maximize both industries capabilities.
- #3: People are using more and more devices, the growth in device ownership is increasing, while at the same time products are becoming more and more energy efficient. This will be a challenge to traditional programs, even as consumption of energy still increases.Working together with Retail can increase the opportunities and unleash the creativity, knowledge of the consumers they serve, and the massive marketing and messaging capabilities.
- #4: Critical insight: it is important to understand what retailers do well. Retail is data driven, collaborative by nature, customer experience experts. This live by a strong set of calendars and processes that include the Marketing and Sales calendars. Getting a product on the shelf is very similar to implementing a program, and retailers move fast as long as the calendars and timing is known well in advance. Take a Strategic View of the retail channel and relationship and engage.