A marketing and corporate communications professional, with over 13 years of experience in the information technology industry, I have worked on various aspects of strategic marketing and communications. I have designed and implemented go-to-market strategies and built corporate identities for start-ups and also managed end-to-end marketing activities for established brands. I have also handled messaging and communication delivery for clients, employees, and other key stakeholders.
From crafting the appropriate messaging – be it for sales, business development, PR, recruitment, internal communication – to selecting the right mix of channels – collateral, events, web, social media,..