This document outlines a training program for digital marketing that covers topics such as introduction to digital marketing, web creation using WordPress, search engine optimization, search engine marketing, social media marketing, email marketing, inbound marketing, mobile and SMS marketing, pay-per-click advertising, Google Analytics, Google Tag Manager, e-commerce marketing, Amazon seller optimization, content marketing, online reputation management, Google AdSense, affiliate marketing, programmatic advertising, online display advertising, page loading optimization, conversion rate optimization, digital marketing strategies, and using Google Search Console.
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1. 1. Introduction to Digital Marketing.
2. Web Creation using Wordpress.
3. Search Engine Optimization-SEO(On-page-off page).
4. Search Engine Marketing(SEM).
5. Social Media Marketing (SSM/Measurement of ROI).
6. Email Marketing.
7. Inbound Marketing & lead creation.
8. Mobile Web & SMS marketing.
9. PPC-Google Ads-yahoo-Bing.
10. Google Analytics-Performance.
Measurement & Reporting.
11. Google Tag Manager Workshop.
12. E-commerce & Dot com Web
Marketing.
13. Amazon seller Center optimization.
14. Content Marketing.
15. Online Reputation Management
16. Google Adsense (Blogging).
17. Affiliate Marketing.
18. Programmatic Ad.
19. Online Display Advertising Platform.
20. Loading Page creation & optimization.
21. Conversion Rate Optimization(CRO).
22. Digital Marketing Strategies.
23. Google Web Master Search Console.
DIGITAL MARKETING