In this era of over exposure, the most inevitable and damaging by-product is confusion. A cop out to this failing approach is usage of terms and phrases like 'rat race'​, 'that's life'​ and my personal bête noire 'be a man'​.
Futurebourn enables me a platform to help everyone realize that getting stuck in a rut is not 'the only option left'​. However, it is a choice one would make and would be very happy not to make it.
Self induced creativity and innovation is paramount. That is the only way it ever manifests. Futurebourn kickstarts that process for you so that you get back to your driver's seat.