Instructor of Marketing Management courses for undergrad classes and Assistant Manager (T&P)
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About
1. Responsible for conducting lectures and tutorials for students of Bachelor of Business Administration (BBA) program being conducted by the Institute of Business Management. Have taught courses on Marketing Management, Consumer Behavior, Management Concepts and Practices and Practicum on Personality Development.
2. Continuing with research work on consumer behavior. Most recent achievements have been paper presentations (by co-author) at reputed conferences in USA. Currently conducting research on Urban Bottom of the Pyramid (BoP) and customer experience in online shopping
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