Spreading the Word Without Breaking the Bank
?Download as PPTX, PDF?
0 likes?149 views
The document discusses the importance of marketing school nutrition programs on a tight budget. It recommends understanding your target audiences of students, parents, and teachers and their motivations. Some low-cost marketing strategies include celebrating holidays, student contests and cafeteria elections, inviting families to eat, and using social media, visuals, and videos creatively. The goal is to effectively promote the program and drive participation while working within a limited budget.
Spreading the Word Without Breaking the Bank
- 1. Spreading the Word (Without Breaking the Bank!) By Cheyenne Meyer, M.A. Content Specialist PrimeroEdge
- 10. I CAN EXPLAIN¡
- 11. I CAN EXPLAIN¡
- 12. I CAN EXPLAIN¡
- 13. I CAN EXPLAIN¡
- 14. I CAN EXPLAIN¡
- 15. WHAT YOU WILL LEARN:
- 16. WHAT YOU WILL LEARN:
- 17. WHAT YOU WILL LEARN:
- 18. ? Why marketing is important for school nutrition programs WHAT YOU WILL LEARN:
- 19. ? Why marketing is important for school nutrition programs ? How effectively marketing your program can drive participation WHAT YOU WILL LEARN:
- 20. ? Why marketing is important for school nutrition programs ? How effectively marketing your program can drive participation ? Simple ways to market your program on a tight budget WHAT YOU WILL LEARN:
- 22. WHY IS MARKETING IMPORTANT?
- 23. WHY IS MARKETING IMPORTANT?
- 24. WHY IS MARKETING IMPORTANT? Growing your business
- 25. WHY IS MARKETING IMPORTANT? Growing your business
- 26. WHY IS MARKETING IMPORTANT? Growing your business Generating buzz
- 27. WHY IS MARKETING IMPORTANT? Growing your business Generating buzz
- 28. WHY IS MARKETING IMPORTANT? Growing your business Generating buzz Understanding your customers
- 42. USEFUL RESOURCES
- 43. USEFUL RESOURCES
- 44. USEFUL RESOURCES Administrators ¨C they create the budget!
- 45. USEFUL RESOURCES Administrators ¨C they create the budget!
- 46. USEFUL RESOURCES Administrators ¨C they create the budget!
- 47. USEFUL RESOURCES Administrators ¨C they create the budget! SNA ¨C they provide resources!
- 48. MAKING A PLAN
- 49. MAKING A PLAN
- 50. MAKING A PLAN Have an initial meeting. Write everything down!
- 51. MAKING A PLAN Have an initial meeting. Write everything down!
- 52. MAKING A PLAN Have an initial meeting. Write everything down! Contribute and collaborate.
- 53. STEP 1: DEFINE YOUR OBJECTIVE
- 54. STEP 1: DEFINE YOUR OBJECTIVE What¡¯s the underlying issue?
- 55. STEP 1: DEFINE YOUR OBJECTIVE What¡¯s the underlying issue?
- 56. STEP 1: DEFINE YOUR OBJECTIVE What¡¯s the underlying issue?
- 57. STEP 1: DEFINE YOUR OBJECTIVE What¡¯s the underlying issue?
- 58. STEP 1: DEFINE YOUR OBJECTIVE What¡¯s the underlying issue?
- 59. STEP 2: TARGET YOUR AUDIENCE(S)
- 60. STEP 2: TARGET YOUR AUDIENCE(S)
- 61. STEP 2: TARGET YOUR AUDIENCE(S) Students:
- 62. STEP 2: TARGET YOUR AUDIENCE(S) Students:
- 63. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians:
- 64. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians:
- 65. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians: Teachers:
- 66. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians: Teachers: ? Tasty food ? Fun ? Being healthy (especially older students)
- 67. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians: Teachers: ? Tasty food ? Fun ? Being healthy (especially older students) ? Convenience ? Value ? Nutrition
- 68. STEP 2: TARGET YOUR AUDIENCE(S) Students: Parents/Guardians: Teachers: ? Tasty food ? Fun ? Being healthy (especially older students) ? Convenience ? Value ? Nutrition ? Strong academics ? Healthy students
- 69. STEP 3: CREATE YOUR IMAGE
- 70. STEP 3: CREATE YOUR IMAGE
- 71. STEP 3: CREATE YOUR IMAGE
- 79. PARTICIPATION & STUDENT INVOLVEMENT
- 80. PARTICIPATION & STUDENT INVOLVEMENT Contests
- 81. PARTICIPATION & STUDENT INVOLVEMENT Contests
- 82. PARTICIPATION & STUDENT INVOLVEMENT Contests
- 83. PARTICIPATION & STUDENT INVOLVEMENT Contests Cafeteria Elections
- 84. PARTICIPATION & STUDENT INVOLVEMENT Contests Cafeteria Elections
- 85. PARTICIPATION & STUDENT INVOLVEMENT Contests Cafeteria Elections
- 96. INVITE FAMILY TO EAT, TOO!
- 97. INVITE FAMILY TO EAT, TOO!
- 98. INVITE FAMILY TO EAT, TOO!
- 99. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 100. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 101. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 102. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 103. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 104. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 105. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 106. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 107. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 108. CELEBRATE HOLIDAYS AND THEME DAYS ¨C IN A BIG WAY!
- 133. THE MEME GAME
- 134. THE MEME GAME
- 135. THE MEME GAME
- 136. THE MEME GAME
- 137. THE MEME GAME
- 138. THE IMPORTANCE OF VISUAL
- 139. THE IMPORTANCE OF VISUAL
- 140. THE IMPORTANCE OF VISUAL
- 141. THE IMPORTANCE OF VISUAL
- 142. THE IMPORTANCE OF VISUAL
- 143. THE IMPORTANCE OF VISUAL
- 144. THE IMPORTANCE OF VISUAL
- 145. THE IMPORTANCE OF VISUAL
- 146. THE IMPORTANCE OF VISUAL
- 147. THE IMPORTANCE OF VISUAL
- 148. THE IMPORTANCE OF VISUAL
- 149. ONLINE VISUAL TOOLS
- 150. ONLINE VISUAL TOOLS
- 151. ONLINE VISUAL TOOLS
- 152. ONLINE VISUAL TOOLS
- 153. ONLINE VISUAL TOOLS
- 154. ONLINE VISUAL TOOLS
- 155. ONLINE VISUAL TOOLS
- 156. ONLINE VISUAL TOOLS
- 157. ONLINE VISUAL TOOLS
- 158. ONLINE VISUAL TOOLS
- 159. ONLINE VISUAL TOOLS
- 160. ONLINE VISUAL TOOLS
- 161. ONLINE VISUAL TOOLS
- 164. WANT MORE?
- 165. WANT MORE?
- 166. WANT MORE?
- 167. WANT MORE?
- 168. WANT MORE?
- 169. REFERENCES ? United States Department of Agriculture ¨C Food and Nutrition Service ¨C Marketing Strategy ? School Nutrition Association ? California Healthy Kids Resource Center ? SchoolCafe.org ? Facebook, Twitter & Instagram ? Google Images