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Nielsen Market Research service is the publishing industry鈥檚 exclusive resource for understanding consumer book buying behavior. Moving beyond basic book-sales data, Nielsen Market Research shows who today鈥檚 book buyer is, what they buy, where they buy books, and what motivates their purchase. Actionable reports provide the entire publishing team the information needed to create, market and sell in today鈥檚 dynamic publishing environment.
Data are derived from a nationally representative panel of U.S adult men, women and teens that complete weekly online surveys about their book purchase behavior.
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