Integrated Marketing Communications (IMC) is a "best practice" solution for the challenges of all existing & new businesses.
In light of the online digital revolution and rapid changes in consumer media consumption, all marketing professionals need a digital artillery to out compete their competitors.
To ensure that a businesses brand proposition or value can be differentiated by consumers, a digital artillery or strategy & tactics, must be readily available and at the finger tips of all marketing professionals.
Without this artillery, change will not occur quickly, business goals will not be achieved & the strategic mission & vision will suffer.
What is required, is a digital artille...
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