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France France

Field Marketing Manager - Demand Generation Leader sur Solutions Marketing et Ecommerce, Software Group - IBM France

Technology / Software / Internet

• Co-ordinate activities with the local Sales team and build a combined activity plan with the rest of the European Marketing team. • Hold budgetary responsibility for marketing to drive the sales channel in the territory • Identification of target groups - suspect identification through the use of direct mail, telemarketing, events program, third party events. • Demand generation utilize multiple Medias (postal mail, email, online marketing, ...). • Responsibility for scalable prospect qualification and market education created and managed events. • Translation and co-ordination with the centralized production facility to execute planned activities and printed and onlin