QAP provides complete cycle of CLM services related to interactive eDetailing content, smart analytics, multichannel activities management and CRM synchronization. QAP comes with a clear mission to improve business effectiveness of our partners by providing high quality IT-services and expertise. We open doors for pharmaceutical marketing to a digital world and assist in designing value communication, incorporating the voice of the patient, revolutionizing ways the health care professionals obtain medical information. We assist you on every step of switching from mass marketing to CLM, from pushing products to winning loyal customers.