My responsibilities are
- to deliver relevant ads or organic news article for docomo user
- to optimize advertiser's KPI(ROAS, CPA, CVR).
Through these job experiences, I have grown up the following four strong points, 鈶燬ervice Strategy鈶esearch鈶evelopment鈶ales and Consulting.
鈶燬ervice Strategy
Google has so sophiscated Sponsord Search ads, on the other hand we also have the product.
So, we have to think about why advertisers use D2C Sponsord Search ads.
I think the solution is so simple and it is just the more efficient performance compared with the Google product.
To do so, we have to hold some mathematical model to predict or recommend relevant information for many users.
鈶esearc...
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