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A Talk on: ACHIEVING SUCCESS and TWO ELEVEN MONTH POST GRADUATE PROGRAMS [PGP] For Building STRATEGIC & LEADERSHIP Capabilities required for SUCCESS Prof Ranjan Das Chief Mentor – The Strategy Academy, and Professor of Strategic Management, Indian Institute of Management Calcutta

PERSONAL TRAITS: Ambition Impatience with Status Quo Entrepreneurial [Risk taking] orientation Curiosity and also mental toughness to take the road less travelled Attitude towards success and successful people Making winning a habit and developing a “ Success Syndrome” STRATEGIC AND LEADERSHIP SKILLS - APPLIED Strategy Innovation Execution Leadership

Academic qualifications one has Certificates that one possesses Whether one is born rich Resource [particularly financial] position Whether one has the “right contacts”

PERSONAL TRAITS- AN AGENDA FOR ACTION One needs to reflect on his/her current orientation regarding: Ambition Impatience with Status Quo Entrepreneurial [Risk taking] orientation Curiosity and mental toughness to take the road less travelled Attitude towards success and successful people Making winning a habit and developing a “ Success Syndrome” Self –initiated learning programs and on-the-job projects that provide opportunities to develop the traits required for SUCCESS Help from Mentors

To strategize is to think outside the frame, to position oneself and his/her organization in a uniquely competitive way that is sustainable, profitable and capital efficient Strategy is needed to make us and our organizations look and perform DIFFERENTLY and achieve SUCCESS. Everybody is capable of developing his/her strategy required to achieve SUCCESS NOTE: One does not necessarily need an MBA or a PGDM to become a STRATEGIST and a LEADER in his/her own right.

STRATEGY MISSION OF THE ACADEMY : Assist individuals and organizations realize the importance of certain Personal Traits and also Entrepreneurship, Innovation, Strategy, Execution and Leadership [EISEL] for achieving SUCCESS Advocate the principle : StrategyFirst- For All, By All Demystify and simplify the subject of Strategy to make the same easy to understand and apply Deliver the Mission uniquely –application focused, conveniently timed, universally available, scalable , networked with knowledge partners and affordable

Strong presence in and experience of running programs for corporate sector – 30+ Companies Faculty from leading business schools present in all sessions – 25+ faculty Deployment of LIVE DIGITAL platform [with 2 way REAL TIME interactivity] which can be accessed through PC/Laptop from ANYWHERE in India and the World [a 256kbps broadband service or a high speed broadband data card plus a headphone will be needed by the participants]

INDIAN PRIVATE SECTOR COMPANIES -29 Larsen and Toubro, Arvind Group, Aditya Birla Group, Godrej Saralee Emami Ltd, Birla Tyres, Idea Cellular, Hindalco, RIECO Ltd, Wipro Sudarshan Chemicals, Aquapharm, Sakaal Group of Newspaper Mahindra Finance, Linc Pen, Famycare Ltd, JSW Ltd, Lipidata System Birla Corporation, Axis Bank, Royal Group of Construction Ideal Insurance, HDFC Bank, Genpact, Dr Reddy’s Mahindra and Mahindra, Ultratech, Birla White, Ranbaxy MNCs - 5 HP, ITC, ,Nestle, Colgate, ABB PUBLIC SECTOR - 1 Steel Authority of India Ltd

Indian Institutes of Management (IIMs): 14 Other Business Schools – Indian: 6 Overseas Business School: 1 Industry: 3 Adjunct Faculty: 6

Post Graduate Program on Management, Strategy and Leadership [PGPMSL] for Future Business Leaders [ suitable for experienced executives and managers looking for rapid career progression] Post Graduate Program on Strategy, Innovation and Management of Start-Ups [PGPSIMS] for Project Leaders and New Venture Managers/Entrepreneurs/ Aspiring Owners of New Ventures [ suitable for working managers and entrepreneurs; fresh graduates planning their own enterprises can also apply for this program]

IDEAL FOR INDIVIDUALS WHO ARE: Ambitious , busy and confident but who may or may not have a PGDM/MBA Looking for quality inputs from faculty members who are known in the respective field Looking for a PG Program that is : Conveniently timed and delivered to Home/Office/Anywhere Fast paced and application focused Affordably priced Helpful in achieving the personal DREAM to set up own venture

Duration [including the time required for declaration of results]: 11 months Number of Subjects: 18 Dissertation: 1 [application focused and rigorous] Theme: Strategy and Business Leadership Challenges in shaping Future Industry Evolution and achieve success [for PGPMSL] Theme: Biz Plan for setting up a NEW Venture in Future [PGPSIMS] Total LIVE [ with REAL TIME interactivity] contact hours with the faculty over DIGITAL platform: 324 hours Sessions: Three sessions per week , each @2.5 hours, for 42-45 weeks, normally on Saturday afternoon [2 to 730pm] and Monday evening [5 to 730pm]

Extensive self study at home [ estimated at a minimum of 20-25 hours per week] based on recommended list of books/articles [to be purchased by the participants] One written examination plus 2 take home assignments per subject implying a total of 54 evaluations for 18 subjects and 1 evaluation for the Dissertation Marks for attendance and class participation – a minimum % to be ensured [achievable since sessions are held outside office hours]

To be awarded by THE STRATEGY ACADEMY Autonomous certificate, titled PGPMSL or PGPSIMS as applicable Two certificates will be issued– one titled EXECUTIVE GENERAL MANAGEMENT PROGRAM at the completion of first 2 semesters and the other, called POST GRADUATE PROGRAM [PGP] certificate, after completing the requirements of all 3 semesters including Dissertation The FINAL PGP Certificate will have the following details: Program design including Subjects covered Title of the Dissertation and Names of the faculty members who taught various subjects at the respective PG Program [ including the names of Institutions or business schools with which they are attached]

Rs 130000/- + service tax [ST] @10.3% Payable in 3 installments: Rs 10000 + ST within 72 hours of receipt of Admission letter Rs 55000 + ST three weeks before commencement of the first session and Balance + ST on or before 100 th day after the second installment Withdrawal of Admission offer if first two installments are not paid on due dates

STEP 1: Participate in the session on “ Program Introduction” STEP 2: Apply in a plain paper with CV and scanned copies of graduation certificate and mark sheet; the CV should have full details of academic and professional education and also nature of work or entrepreneurial experience till date STEP 3: Personal interview over telephone/digital platform with Prof Ranjan Das, Prof of Strategic Management, IIM Calcutta and Chief Mentor – The Strategy Academy STEP 4: Issue of Admission letter by the Academy within 48 hours after the personal interview [if found suitable] STEP 5: Payment of 1 st and 2 nd installment of fees on dates indicated

THANK YOU FOR ATTENDING THE SESSION And Welcome To The Excitement Called THE STRATEGY ACADEMY The Power of Strategy…Applied

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