Responsible for leading and implementing the B2B digital strategy globally in MHI for Business Travellers, Travel Agents & Meeting Planners, contributing internally changing the way our sales reps act. Establishment of guidelines for the correct application and commercialization of the B2B value proposition at the global level, creating and defining the CRM strategy and social media.
Resolute person, providing the ability not only to solve, but also to seek the most appropriate alternatives for the resolution of different objectives. High level of innovation, planned, structured and analytical. Used to work in teams and integrate them without losing the economic vision.
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